Luxury Toiletries & Gifts with a Social Conscience

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About Us

Luxury with Purpose — Made in the Heart of Wales

At Myddfai, we believe that beautiful products can have a powerful impact. From our base in rural Carmarthenshire, we create luxury toiletries and gifts that not only feel good but also do good. Every purchase supports vulnerable individuals in our community by providing meaningful work experiences and fostering social connections.

A Social Enterprise

As a social enterprise, our focus is on people, not profits. We offer supportive work experiences for individuals with learning needs, autism, or other challenges, helping them build confidence and feel part of something meaningful. Our commitment includes:

  • Empowering Individuals: We employ team members with autism or learning difficulties, ensuring equal access to paid work opportunities.

  • Work Experience Programme: We collaborate with nearby organisations that offer assisted living for adults with additional learning needs and partner with local high schools’ autism units to provide tailored work experiences.

  • Reinvesting in the Community: All our earnings are reinvested into our business and community, supporting local projects that benefit vulnerable individuals, such as donating to the ASD unit at a local high school for a sensory room.

Welsh at Heart

Our name is inspired by the legendary village of Myddfai, and that sense of heritage permeates everything we do. We take pride in our local roots, traditional values, and meticulous attention to detail. The Welsh language is integral to our identity; you’ll find it featured on our product labels, packaging, and throughout our communications, celebrating our culture and connecting with our community.

Small Choices, Big Impact

Choosing Myddfai means you’re not just indulging yourself—you’re contributing to positive change. Thank you for being part of our story and helping us make a difference.

Made with Care

Our products are crafted with natural ingredients, eco-friendly packaging, and a commitment to cruelty-free practices. We believe that luxury should be sustainable and leave a light footprint.

Myddfai Siop